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Top of Mind LLC works with clients to drive growth at all stages. Deep experience building companies in digital media and technology makes the Top of Mind team an efficient partner in business strategy, product positioning, and business development.

Capabilities

INNOVATION

Opportunity Identification
Marketplace Analysis
Go-To-Market Strategy

PILOTING

Competitive Analysis
Product-Market Fit
Resource Development

PARTNERSHIP & BD

Market Development
Pipeline Management
Partnerships

Experience

Over the past 15 years, our team has worked with hundreds of companies, from startups to fortune 100. While client needs differ, our approach to each is the same: understand the problem you are solving, develop effective solutions, and work closely with you to ensure successful execution.

Process

OPPORTUNITY
ANALYSIS

ID key opportunities to address

STRATEGIC
PLANNING

Specify objectives, set KPIs & define path of execution

RESOURCING

Flexible mix of client vs. external team

EXECUTION

Average engagement runs 3-6 months

EVALUATION

Detailed reporting on KPIs

GROWTH

Recommendations for mid/long-term growth

Contact

Tom Masterman, Founder and Owner

Tom has spent 15 years launching products and driving revenue in digital media and technology. At Top of Mind, he leads client engagements with a particular focus on go-to-market strategy and revenue pipeline development. Tom was the founding sales and marketing executive for SportsData, which sold in 2013 to global leader Sportradar. His clients included Google, Facebook and Turner Sports. Previously, Tom co-founded a startup at the University of Minnesota focused on social media sentiment analysis and content crowdsourcing. Tom also spent nine years at Internet Broadcasting, in management roles ranging from analytics to multimedia production, for clients including NBC, Hearst and CNN. Tom started his career at ABC affiliate WCVB-TV, where he was an Emmy-nominated television producer. He holds a Communication degree from Boston College and an MBA from the University of Minnesota.

TOM MASTERMAN  |  tom@topofmindllc.com  |  651.592.6433

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