Top of Mind LLC works with clients to drive growth at all stages. Deep experience building companies in digital media and technology makes the Top of Mind team an efficient partner in business strategy, product positioning, and business development.
Capabilities
Experience
Over the past 15 years, our team has worked with hundreds of companies, from startups to fortune 100. While client needs differ, our approach to each is the same: understand the problem you are solving, develop effective solutions, and work closely with you to ensure successful execution.
Process
OPPORTUNITY
ANALYSIS
ID key opportunities to address
STRATEGIC
PLANNING
Specify objectives, set KPIs & define path of execution
RESOURCING
Flexible mix of client vs. external team
EXECUTION
Average engagement runs 3-6 months
EVALUATION
Detailed reporting on KPIs
GROWTH
Recommendations for mid/long-term growth
Contact
Tom Masterman, Founder and Owner
Tom has spent 20 years launching products and driving revenue in digital media and sports technology. At Top of Mind, he leads client engagements with a particular focus on go-to-market strategy and revenue pipeline development. While managing Top of Mind, Tom also held a global business development role at Genius Sports, where he led the commercial integration of a content marketing platform to connect publishers and sportsbooks, driving incremental advertising and sports betting conversion revenue. Prior to creating Top of Mind, Tom was the founding sales and marketing executive for SportsData, which sold in 2013 to global leader Sportradar. His clients included Google, Facebook and Turner Sports. Previously, Tom co-founded a startup at the University of Minnesota focused on social media sentiment analysis and content crowdsourcing. Tom also spent nine years at Internet Broadcasting, in management roles ranging from analytics to multimedia production, for clients including NBC, Hearst and CNN. Tom started his career at ABC affiliate WCVB-TV, where he was an Emmy-nominated television producer. He holds a Communication degree from Boston College and an MBA from the University of Minnesota.
TOM MASTERMAN | tom@topofmindllc.com | 651.592.6433